Are you planning an event in the near future? A seminar…a conference…a workshop? Now is the time to consider the overall look and feel of your event. Think about it from the perspective of your attendees. In fact, try to take a minute to visualize the whole scene…

Imagine you are an attendee to this event. You’re walking up to the building, anticipating what lies ahead.

What do you see as you walk through the door? Is there a welcome banner or sign?

You see the greeter at the table in front of you, do they give you anything? A brochure, a binder, an itinerary?

As you leave the event, what are you taking with you? A certificate, an invitation to the next event?

These are just a few of the many things you might want to go over in your mind. The more cohesive, consistent, and creative you are with your signage and printed materials, the more established and professional your event will appear.

One of our clients, Stephen Gregg from New Wealth Investors fully understands the importance of this concept and implemented it in his most recent event. He created a workshop called Business Builders Bootcamp in which he gave out binders, CDs, letterhead and graduate certificates all with the same logo, look and feel.

This is a great example of planning a workshop from start to finish. Remember, when it comes to creating materials for your event…consistency is key!