Updating Your Website On A Regular Basis

Do you have a big event coming up in the next couple of months? If I go to your website, will I see it showcased there?

What about that 50% off sale from Winter 2008 that people still think is current because it’s still on your website?

THE REALITY IS…You are busy with other things.  When you own your own business, there are 101 other things to think about that are demanding your attention right here, right now.  We get that.

However, to offer another perspective…what happens when you are online and you click on a website looking for specific information about another business and you see old, outdated content?   If you’re like me, you quickly realize it’s not a useful tool for finding information–and then make a personal note not to return in the future.

Unfortunately, if your website is not being updated, your prospective clients could be doing the same thing.

Put it this way–if every evening you turned on the weather channel and the news anchor kept telling you the same weather forecast from last week. How many evenings would you keep coming back to listen?

IMAGINE IF…When people go to your website, they see relevant up-to-date news! This time, when they stop in for the current month’s coupon, they find your site useful because it’s saving them money. They will want to check back for the next coupon. Or maybe they want to attend your upcoming seminar. If they find current dates on your website, then they can plan ahead. What if they want to use your services and the ones listed on your website are actually the ones that you’re offering? You get the point.

Your clients and prospective clients begin to trust your site to give them up-to-date information. They begin to regard your site as a valuable resource, something that benefits them.

So what’s holding you back? Most people think it’s too expensive. The truth is, in today’s web 2.0 world your website is your most inexpensive option to market your business and provide up-to-date, relevant information to your clients.  Don’t be that anchorperson talking about the same old news day in and day out!
Make your website relevant to your clients and do it today!

Interested in finding out more about keeping your website up-to-date?  Give us a call at 949-330-3713.