Posted on March 9th, 2009
Filed Under Graphic and Web Design
The tradeshow date is on the calendar. You’re looking forward to promoting your business and generating leads. The question is…is your booth ready?
The signage that will represent your business to prospective clients deserves some time and consideration. After all, this will determine how many people will actually be interested enough to visit your booth. You only have a few seconds to grab their attention so you need to make a good first impression– and fast.
Here are some tips to help you get started:
Use bold colors and a tasteful design that represents your business appropriately.
Make sure the name of your business is large enough to read and recognize. Also make sure it’s in a prominent place, so people know exactly who you are at a glance.
Consider a short & concise tagline. What do you have to offer that reaches above and beyond your competitors? What is it about your business that will generate interest to prospective clients? Are you offering a new service, or product? Make sure what you say is short and concise. If it looks busy, it will appear to be too much of a time commitment and people will likely walk on by.
Use graphics to convey your ideas. That old saying, “A picture is worth a thousand words” is true. Show your prospective clients what you do at a glance. This often draws people in to ask questions about the details.
Offer something small for people to take home—candy, a pen with the name of your business, a magnet, etc. These little things can also add to the overall appeal of your booth, not to mention more advertising for you! Once people have chosen to give you some of their time, then you can give them more info and offer your flyers or brochures. And it’s all history from there!
Posted on February 9th, 2009
Filed Under Graphic and Web Design
Are you planning an event in the near future? A seminar…a conference…a workshop? Now is the time to consider the overall look and feel of your event. Think about it from the perspective of your attendees. In fact, try to take a minute to visualize the whole scene…
Imagine you are an attendee to this event. You’re walking up to the building, anticipating what lies ahead.
What do you see as you walk through the door? Is there a welcome banner or sign?
You see the greeter at the table in front of you, do they give you anything? A brochure, a binder, an itinerary?
As you leave the event, what are you taking with you? A certificate, an invitation to the next event?
These are just a few of the many things you might want to go over in your mind. The more cohesive, consistent, and creative you are with your signage and printed materials, the more established and professional your event will appear.
One of our clients, Stephen Gregg from New Wealth Investors fully understands the importance of this concept and implemented it in his most recent event. He created a workshop called Business Builders Bootcamp in which he gave out binders, CDs, letterhead and graduate certificates all with the same logo, look and feel.
This is a great example of planning a workshop from start to finish. Remember, when it comes to creating materials for your event…consistency is key!
Posted on December 23rd, 2008
Filed Under Free Graphics
We want to help you ring in the NEW YEAR with the following FREE Graphic. Feel free to post it to your social networking page or website to spread a little holiday cheer!
Click on the graphic to download.
