Can you believe that we are closing out 2008?!  It seems that before we realized it, the holidays were here & the year had melted away.   As we enter 2009, many of us are thinking about New Year’s resolutions and how to make this next year even better than before.  Some are making the famous diet resolution, others want to become more environmentally conscious, and still others want to commit to furthering their education. As we make resolutions and goals in life, we also do so in business.  Now’s the  time to look at the year ahead and figure out what you’d like to accomplish this next year & how you will do it.  Part of the yearly plan for every business is factoring in how much time and money will be spent on advertising and marketing.

Here are some ideas to consider:

-It’s very important to remind your current and past customers that you are there and open for business.  You might begin to accomplish this through an html mailer, a printed newsletter, or by sending out a custom made coupon that can be redeemed toward the services that you offer.

-It’s also valuable to get your name out there to new and prospective clients.  This might be through a targeted mailer describing your new services or inviting people to an event.

-Or maybe you just want to spruce up your store front with some new signs, menus, or service listings.

There is a multitude of ways to rejuvenate the look of your business & connect to past and future clients.  So start the year off with a bang & show people that you are the professional, quality business to see in 2009!

What’s the quickest, cheapest, and easiest way to promote your business to the largest amount of people? Yep, you got it…e-mail! People now rely on e-mail as one of their main sources of communication. As you know, people are so wired into their email that they usually carry it everywhere they go and check it several times a day.  So, if you want to get a message out about your business to a large mass of people at the click of a button, try an HTML mailer.

An HTML mailer?? You’ve seen them before…these are the e-mails that you get that are made up of pictures, text, and web links. Businesses often send these out to advertise their products, services or alert people of an upcoming event.

An HTML mailer is a great way not only to remind your prospective clients of your expertise in your industry, but also to direct them to your website. If you can get your audience more familiar with who you are, what you do, and where they can find you, then it’s more likely that you’ll be contacted when the need for your service arises. Another reason we like HTML mailers is how incredibly cost effective they are in comparison with other forms of advertising.

So, if you’re a little tight on money these days and need a way to do some inexpensive advertising, feel free to contact us so we can discuss how to best utilize HTML mailers for your business!

Businesses That Utilize This Concept…

LAND SPECTRUM- Land Spectrum is a full service development services company providing professional design and expertise in landscape architecture, environmental design, land and site planning, urban design and limited entitlement processing services.

We have worked with Land Spectrum on a variety of projects to spread the word about their expertise via e-mail. In this particular e-mail, they wanted to inform prospective clients about their 25% discount offer.

JUICE MARKETING- Juice Marketing is a business that offers simple marketing solutions to Sage Software Resellers.  They provide their clients with a cost-effective approach to marketing their business software and technology services.

We worked with Juice Marketing to create an HTML mailer to compliment a lead generation campaign that included a postcard and business letter