Start sending out an e-mail newsletter as part of your marketing campaign.
Some tips to get you started:
- Send to a captive audience.
Find ways that people can opt-in to receive your newsletters. You want to get a positive response from the people you send to, so give them the opportunity to make that choice. There are many ways that you could do this: you could create a sign-up on your website, give your clients the opportunity to receive your news, and reach out to your networks.
- The relationship is what matters.
Staying in touch regularly helps build a stronger relationship with your clients and potential clients. However, be careful of sending out your e-mail too often or not often enough. You’ll have to find a balance that works for you and your particular business. Set up a schedule and follow it.
- Strive to improve your message.
In addition to the feedback and direct response that you receive from your send out, you can also use reporting features to find out even more. For example, you can see how many people opened your email, who opened it, and what links they clicked on. Then depending on how effective your email was, you can work on tweaking it for next time in an aim to improve the overall response and connect to your audience more effectively.
What are you waiting for?
We can help you get started! Use the contact form below or just send us a quick email and we’ll get back to you as soon as possible.